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Bachelor Fashion Marketing

The aim of the Bachelor Fashion Marketing


… is the practice-oriented study of highly qualified fashion marketing experts, who are looking for their professional fields of activity depending on their talent and inclination in the diverse professional spectrum of fashion design and clothing industry.

The Bachelor of Arts “Fashion Marketing” is awarded by one of our cooperation schools after graduation at the Fashion Design Institute.

Cooperations with other external institutions, companies, universities and networks support the students. In addition to the subject-specific orientation of the undergraduate studies, interdisciplinarity and transdisciplinarity are regarded as indispensable elements of the design process and are, therefore, consistently interdisciplinary.

Studying more than fashion: a multifaceted course of studies


Today’s workspaces of Modemarketing experts on the labor market are in all sectors of the fashion, clothing and media industry. In addition, the marketing degree also qualifies for work in adjacent areas such as fashion consulting, merchandising, PR and advertising, fashion and personnel management. With its multifaceted study offer oriented to the latest technical and scientific developments, the dynamic processes of the information and knowledge society of the 21st century are taken into account.

All graduates are prepared for a basic and qualified career. They acquire so-called meta-competences, which are regarded as key competences in the sense of occupational field and labor market orientation.

In particular the skills such as independence in organication and management, teamwork, research and analysis competency, conceptual and creative thinking, social competence, an innovation competence oriented towards implementation as well as the ability to critically reflect own achievements.

Facts and figures

6 semesters full-time, including 1 internship semester + 3 months »final phase of study«

6-month internship at the 5th semester, which can be completed abroad

Bachelor’s degrees are awarded by one of our partner universities after completion of the respective course of study.

Start date Winter Semester (October)

520 Euro per month
(without accommodation)
600 Euro Admission fee
600 Euro Examination fee



Germany / Berlin
Course language: German


Morocco / Oujda
Course language: French